Google x HelloFreshThe Eternal Question



In a nutshell
For HelloFresh, we created one of the very first fully AI-generated brand films as part of the Veo 3 Challenge by Google and 27km, premiering at the YouTube Festival in Berlin. A collaboration of human creativity and AI power, resulting in a cinematic spot that pushes the boundaries of storytelling.



Disciplines
Main Film
Cooking at home isn’t just about food – it’s about inspiration, surprise, and connection. Even in worlds far beyond our own, HelloFresh carries the same mission: to change the way people eat. Forever, wherever and whenever that may be.
Client
Directors
AI Artists
Edit
Colorist
Online
Music
Sound
Head of Postproduction
HelloFresh
Masha Mollenhauer
Patrick Schlüter
Jonas Haerter
Alexander de Lukowicz
Franziska Schäfer
Mike Bothe
Patrick Schlüter
Julian Lindemann
Björn Schulze
Malte Schlieker