SAP x FC Bayern The Coach

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In a nutshell

For SAP, we created a motivating campaign featuring Mindset Coach Phoenix Power. His character gave us the power to present SAPs promise „We bring out the best in every business“ on FC Bayern's social media channels in an entertaining way.

His presence also allowed us to open a world, that dribbles the short time availability of professional players. Phoenix sees a lot of potential to level up FC Bayern … Will he succeed, like SAP does with its business software? Bring it!

Client

SAP x FC Bayern

Agency

27KM

Director

Jan Brockmann

Disciplines

Concept

Production

Post Production

Main Film

An over-the-top Mindset Coach storms the FC Bayern training ground, preaching greatness at full volume. But while he brings the hype, SAP delivers the system that truly drives performance — on the pitch and beyond.

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Full Credits

Creative Consultant Alexander Plum

CCO Jan Zierau

Concept Florian Gregor

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Executive Producer Walta Hagos

Producer Kim Schrade

PA Andrea Sviridova

AL Holger Borutta

Runner Christian Eisler x Sven Hertlein

Casting Anika Schulz

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Director Jan Brockmann

1st AD Christian Schelb

DP Marco Lowes

Agentin DP Kristina Schreitel (Match Berlin)

Steadycam Christoph Werner

Fotografin Hannah Tanneberger

Digi Assi Karl Scholten

1st AC Nirias Thuillard

2nd AC Sebastian Linder

Gaffer Julian Wagner

Best Boy Lucas Gebauer (BLTV GmbH)

Electrician Hannes Lusser x Peter Berger

DIT / Technical Arounder Vincent Zettl

Sound Johannes Holland

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Styling Kathrin Stich

Styling Assi Julia Obermayr

Props Linda Sollacher

Props Assi Martha Pinsker

Hair & Make Up Leonie Wilfer

Hair & Make Up Assi Ilaria Glum

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Post Producer Jannis Gasser

Editor Alexander Brand

Online Stephen Ullrich & Florian Beers

VFX Florian Beers

Motion Design Johannes Blümel x Arjen van der Wal

Colorist Adrian Honsberg

Composer Julian Lindemann

Sound Design / Sound Engineer Julius Kreinhöfer x Denis el Maci

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