SAP x FC Bayern The Coach

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In a nutshell

For SAP, we created a motivating campaign featuring Mindset Coach Phoenix Power. His character gave us the power to present SAPs promise „We bring out the best in every business“ on FC Bayern's social media channels in an entertaining way.

His presence also allowed us to open a world, that dribbles the short time availability of professional players. Phoenix sees a lot of potential to level up FC Bayern … Will he succeed, like SAP does with its business software? Bring it!

Client

SAP x FC Bayern

Agency

27KM

Director

Jan Brockmann

Disciplines

Concept

Production

Post Production

Main Film

An over-the-top Mindset Coach storms the FC Bayern training ground, preaching greatness at full volume. But while he brings the hype, SAP delivers the system that truly drives performance — on the pitch and beyond.

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Insights

Full Credits

Client

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Creation

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Production

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Regie

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Edit

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DOP

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Casting

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Post Production

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Music

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Sounddesign

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Title & Motion

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SAP

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Alex Plum

Flo Gregor

Jan Brockmann

Jan Zierau

Jonas Lenger

Matteo Gasparini

Marcela Stusek

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Kim Schrade

Andrea Sviridova

Walta Hagos

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Jan Brockmann

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Alex Brand

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Marco Lowes

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Anika Schulz

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Jannis Gasser

Adrian Honsberg

Flo Beers

Stephen Ulrich

Julius Kreinhöfer

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Julian Lindenmann

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Denis el Maci

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Johannes Blümel

Arjen van der Wal

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