27KM
AI Showcase

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In a nutshell

In early 2023, a task force of AI enthusiasts at 27km explored the limits of AI creativity in our content studio alongside "Gia Pham", a local Asian Supermarket in Hamburg, Germany. We experimented, questioned, and uncovered the synergy between AI and human creativity. It became clear that AI and human creativity complement each other perfectly.

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Client
Gia Pham
Agency
27KM
Director
Annegret Feistl x Florian Beers x Hans Hartmann x Alexander de Lukowicz

Disciplines

Concept
Strategy
Production
Post Production

Main Film

Our team fused human creativity with AI magic to create a captivating campaign for 'Gia Pham,' showcasing what's possible when tech meets imagination.

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Behind The Scenes

From AI-driven stories to breathtaking visuals, our project for 'Gia Pham' was all about pushing creative boundaries and having fun with tech.

Full Credits

Director Annegret Feistl

‍ Florian Beers

‍ Hans Hartmann

‍ Alexander de Lukowicz

Executive Producer x Post Producer Malte Schlieker

Executive Creative Director Alexander de Lukowicz

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Concept Florian Beers

Copywriter Annegret Feistl

Producer Alexander Gluschkowski x Kim Schrade

PA Tim Behrends

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Director of Photography Lukas Willasch

Talent Sina Hinrichs

1st AC Fritz Butze

Gaffer Niko Wunder

Electrician Johannes Stroessner

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Art Department Sascha Heinemann

HMU Josephine Winter

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AI Concept Artist Florian Beers x Malte Paulsen

AI Artist Johannes Blümel x Manuel Ortiz Hunger

3D Artist Mika Puri

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Editor x Post Supervisor Hans Hartmann

Music x AI Voice x Sounddesign Julius Kreinhöfer

Greenscreen Studio Dock11

Rental Maddels

BTS Jonathan Schönau x Anna Schamne