Lidl
Mr Easy

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In a nutshell

Mr. Easy shows how LIDL makes holiday preparations stress-free. As the coolest host, he brings diverse personalities together effortlessly. Filmed in Bucharest, the campaign includes two 30-second TV spots and social media clips. Vibrant production captures MR. EASY's unique holiday style with humor and warmth.

Client
LIDL
Agency
Scholz & Friends
Director
Joschka Laukeninks

Disciplines

Production
Post Production

Main Film

Capturing the coolest host Mr. Easy, we showed how LIDL products make holiday prep a breeze.

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Behind the Scenes

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Full Credits

Executive Philip Huber

Produktionsleiter Alexander Stumpe

Line Producer Walta Hagos

Junior Producer Julian Pfretschner

Regie Joschka Laukeninks

DOP Eike Rieche

Cast Coordinator Leon Winkler

PA Christoph Freitag x Sascha Heinemann

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Post Producer Alexander Stumpe

Offline 27km

Online Paul Schwabe x Alexander Funk