Imke SalanderRoad to Hyrox

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In a nutshell

For HYROX athlete Imke Salander, we created an ongoing YouTube series documenting her journey towards the Elite 15. Combining authentic storytelling with a distinctive visual identity, the series captures both the physical challenge and the personal moments behind the goal.

Client

Puma

Agency

27KM

Director

Leo Witte

Disciplines

Production

Post Production

Concept

Craft Unit

Strategy

Main Film

Every finish line starts long before race day. Road to HYROX follows Imke Salander beyond the workouts, documenting the discipline, setbacks, victories, and everyday moments that shape the pursuit of elite performance.

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Full Credits

Director & Camera

Talent

Coach Fux

Edit

Motion Design

Leo Witte

Imke Salander

Florian Gast

Laurin Tomaschewski

Alex Schiller