ZalandoSmiley

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In a nutshell

Tommy Jeans' "Clash the Unexpected" campaign, created with Smiley, merges vibrant streetwear with a unique visual style. Our goal was to capture the essence of 90s hip-hop culture using the latest in VFX, AI, and CGI.

Client

Zalando x Tommy Jeans

Agency

ZALANDO STUDIOS BERLIN

Director

Viktor Heinz

Disciplines

Craft Unit

Production

Main Film

Filmed in Berlin, this campaign showcases the TJ x Smiley collection with a modern, cinematic approach. The result is a stunning, immersive experience that celebrates the brand's heritage while appealing to Gen Z.

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Insights

Behind the Scenes

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Full Credits

Executive Producer
Producer
Regie
DOP
PA

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1st AC
2nd AC
Gaffer

Best Boy
Electrician
Electrician
VTR
Data Wrangler
Digi Op (Foto)

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Set Design
Set Design Assistant
Styling
Styling Assistant
Styling Assistant 2
H&MU

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Post Producer
Offline
Online
Editor
Colorist
VFX/Retusche/3D/Motion Design
Komponist:in
Tonstudio/-ingenieur:in
Sound Design

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Lars Doehring
Lukas Sterly & David Fröhlich
Viktor Heinz
Lukas Willasch
Jan Himmelsbach

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Daniel Merget
Tristan Guercovich
Phil Schroeter
Vadim Michel
Philip Jagdschian
Vinzent Riediger
Mario Krohnfuß
Julian Wildner
Jonas Ribitsch

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Johannes Bansmann
Lukas Bansmann
Lawrie Abei
Akinola Kazeem
Janice Faith
Ellen Grabandt

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Lars Doehring
Viktor Heinz
Richard Rillinger / Tim Hillmer
Viktor Heinz
Nadir Mansouri
Richard Rillinger
Justus Großkreutz / loonylab
Justus Großkreutz / loonylab
Justus Großkreutz / loonylab

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