McDonald'sDanny Trejo x McSpicy

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In a nutshell

For McDonald’s, we created a fiery collaboration with Hollywood legend Danny Trejo – a man known for his toughness and dry humor. In “Rare Tear”, we explore what happens when the unshakable meets the undeniably spicy. The result: a cinematic moment of disbelief, heat, and humanity.

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Client

McDonald's

Agency

Scholz & Friends

Director

Amy Rose Sander

Disciplines

Production

Craft Unit

Post Production

Main Film

Danny Trejo doesn’t cry. Not in movies, not in life. But when he takes a bite of the McSpicy, the impossible happens.

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Insights

Stills Production

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Full Credits

Client

Agency

Creative Director

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Director

DP

Executive Producer

Producer

Local Producer LA

Edit/ Sounddesign/ Grading

McDonald's

Scholz & Friends

Paul Grüner

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Amy Rose Sander

Max Junk

Tim Beblo

Andreas Heidenreich & Paul Scholten

Ian Blaire

Sara Bonfilio

Head of Production