AG1New Year Campaign

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In a nutshell

The AG1 New Year campaign for this year was conceptualized and planned in Hamburg, and subsequently executed in Lisbon. All this with the help of a fantastic team! Through TVCs and Social Ads, we showcased the versatile suitability of AG1 for daily routines and challenges using various characters.

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Client

AG1

Agency

27KM

Director

Ivan Jurado

Disciplines

Concept

Production

Post Production

Main Film

Progress is not Mount Everest. It’s not made in the future. It’s made today - by showing up. AG1 is the foundation that supports you to be fully there.

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Social Media Assets

We created a long asset list including still and moving social ads, instagram stories, reels and posts for multiple social media platforms. As a special we edited a little behind the scenes video that worked beautifully on instagram.

Insights

A textbook holistic campaign written by our Hamburg office and produced by our Lisbon office.

Stills Production

Our beloved photographer and friend Max Rempe shot a 10 image series for a wide spread digital and print OOH campaign.

Behind the Scenes

AG1 decided to shoot a little BTS film about the making of the campaign. A fun insight into our production world.

Full Credits

Regie

DOP

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Executive Producer

Producer Kellie Hooper

Executive Producer PT

Production Manager PT

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ECD
Creative Consultant
Head of Creative Consulting

Art Direction

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1st AD

2nd AD

Movi Operator

1st AC

DIT / VTR

Gaffer

Set-Fotograf

Key Grip

Styling

Hair & Make Up

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Post Producer
Offline
Online
Colorist
Retusche
Motion Design
Komponist:in
Sound Design
Sprachaufnahme

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Ivan Jurando

Octavio Arias

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Lars Doehring

Kellie Hooper

Melanie West

Ricardo Costa

Emily Scheer

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Marco Obermann

Julian Smitter

Robin Müller

Marcela Stusek

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Dino Estrelinha

Tiago Mendes

Emanuel Garcia

Maria João Schreck

Nuno Silva

Sergio Pontes

Maximilian Rempe

Ricardo Abrantes

Joanne Gatefield

Raquel Laranja

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Jannis Gasser
Marc Balague
Markus Walberer
Ignasi Gonzalez Insa
Malte Paulsen
Markus Walberer / Nicolas Schneider
Justus Großkreutz / LoonyLabs
Justus Großkreutz / LoonyLabs
Björn Schulze

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