Tobias Bucher
Head of Munich & Creative Producer
BMW Culture GroupBMW Art Car
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In a nutshell
This year's BMW Art Car was conceived and designed by the artist Julie Mehretu. This makes it the 20th car to be transformed into a work of art. We accompanied the entire process in the form of consulting, production, and post-production, observing how the artwork merged with the car.
Client
BMW Culture Group
Agency
27KM
Director
Jan Brockmann
Disciplines
Concept
Strategy
Production
Post Production
Main Film #1
So far, we have produced seven short social media clips and one feature film over the course of four shooting days. An extended version of the film is currently in progress and will be completed by July.
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Main Film #2
We accompanied the artist Julie Mehretu, who used her artwork 'Everywhen' as the basis for her design of the 20th Art Car. Julie is known for her multi-layered paintings that reflect the effects of urban sociopolitical changes.
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Main Film #3
Julie transformed and remixed her artwork for the car, making it 'inhale' the art. This created blurs and glitches that represent movement and speed.
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Insights
Behind the Scenes
Full Credits
Executive Producer
Creative Consultant
Creative Director
Producer
Director of Photography
Editor | Colorist
Sounddesign
Tobias Bucher
Jana Rebellato
Jan Brockmann
Lydia Frost
Tim Höddinghaus
Florian Beers
Julius Kreinhöfer