BMW
Vision M Next

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In a nutshell

The new vision vehicle made by BMW is not a family car. Nevertheless, our production families from Hamburg and Lisbon jumped in together and realized a film to go off with.

Client
BMW
Agency
27KM
Director
Alexander de Lukowicz & Leo Beisert

Disciplines

Strategy
Concept
Production
Post Production

Main Film

Right from the start, our conceptual focus was on the relationship between driver and vehicle. So we designed a future world that is familiar and abstract at once. Where everything focuses on a superior driving experience, where the thrilling orange becomes a pumping heartbeat.

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Behind the Scenes

For BMW we decided to shoot some BTS footage of the making of the campaign. Take a look behind the curtains!

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Full Credits

Director

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Director of Photography

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Concept & Creative Director

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Producer Germany
Producer Portugal

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Post Producer
Editor & VFX
Grading
Composer

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Alexander de Lukowicz

Leo Beisert
Maher Maleh

Tim Höddinghaus

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Alexander de Lukowicz

Leo Beisert
Anna Schulz
Joao Faria

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Malte Schlieker
Hans Hartmann
Lutz Forster
Hans Zimmer

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