Adidas x G2No Clue

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In a nutshell

For the biggest sponsorship deal in esport history to date, we joined forces with G2 to concept and produce a visually provocative film that was clicked over a million times in just a few hours.

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Client

Adidas x G2

Agency

27KM

Director

Ben Fitzgerald

Disciplines

Concept

Production

Post Production

Main Film

Ben's film highlights how G2 Esports has become a major part of mainstream culture, something even the clueless can appreciate. By mixing humor and flashy visuals, it shows that G2 is more than just a gaming team - it's a lively, influential community and a symbol of modern creativity and style.

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Insights

Behind the Scenes

For Adidas x G2 we decided to not only capture the end product but shoot a little BTS about the making of the campaign. A fun little insight into our production world.