Deutsche Bahn
DB Tourismus

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In a nutshell

For Deutsche Bahn, we created an immersive campaign concept that transforms a train journey into a moving world of inspiration. Connecting multiple tourism partners through one continuous POV experience, each wagon becomes its own cinematic destination — blending fantasy, entertainment, culture, and adventure into a single ride.

Client
Deutsche Bahn
Agency
Ogilvy
Director
Kronck

Disciplines

Post Production
Production

Main Film

One train. Endless worlds.

As passengers move from wagon to wagon, reality slowly transforms into a series of surreal experiences. From the high-speed spectacle of Starlight Express to the adrenaline of Europa-Park, the dreamlike magic of Cirque du Soleil, and the contrasts of Frankfurt — every carriage opens the door to a completely different universe.

Blending cinematic transitions, immersive environments, and playful storytelling, the campaign turns the train itself into the beginning of the journey.

Because sometimes the adventure starts long before the destination.

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Insights

Full Credits

Client

Agency

Production

Executive Producer

Producer

Director

DP

Post Production

Post Producer

Offline Ai Artist

Editor

Colorist

Online

VFX

Composer

Sound Design & Engineer

Deutsche Bahn

Ogilvy

27KM

Ralf Erthle

Kim Schrade

Kronck

Nikita Khatsarevich

27KM

Kim Schrade x Sam Cody

Dustin Dornbusch x Marco Gorzel

David Herbst

Mike Bothe

Folke Arnecke x Ben Samuels

Chris Romer x Chris Kühn

2wei

Denis Elmaci