ERL Immobilien x FC BayernDer Neue(r)

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In a nutshell

For ERL Immobilien, we launched a multi part micro-drama mockumentary series starring Manuel Neuer. In „Der Neue(r)“, the world-class FC Bayern goalkeeper trades the goal line for a desk job.

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Client

ERL Immobilien x FC Bayern

Agency

27KM

Director

Felix Julian Koch

Disciplines

Concept

Production

Post Production

Challenge

How does a new sponsor manage to gain visibility and brand recognition on FC Bayern's social media channels? We helped ERL Immobilien to stand out in the vast world of FC Bayern through an unprecedented “social-first” format. Vertical micro-Drama meets Bayerns No 1.

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The Plot

What if Manuel Neuer shows up to work as your new colleague instead of just being the brand ambassador? In this humorous four-part micro-drama, Neuer happily tackles sales calls and learns all about real estate, while marketing lead Oskar tries everything to win over his new colleague for his campaign.

Behind the Scenes

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Full Credits

Account Director

Creative Lead

Concept Creative

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Producer

Set AL

Set Runner

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Director

DOP

1st AD

B-Cam

Operator

Digi-Assi

1st AC

BTS

DIT / VTR

Sound

Gaffer

Electrician

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Prop Master

Set Dresser

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Styling Vorproduktion

Styling Drehtag

Hair & Make Up

HMU Assistentin

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Post Producer

Offline

Online

Colorist

Soundmix

Sound Design

Alexander Plum

Florian Gregor

Amy Rose Sander

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Andreas Heidenreich x Ludwig Bütow

Fabian Weißenborn

Christoph Wong

Franzi Heimberger x Francesca Bernzen

Julia Reymann-Englert x Max Ehrnsperger x Almin Metrovic x Sait Tasdemir

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Felix Julian Koch

Max Hillmer

Micha Schmidt

Dennis Arndt

Tim Lassmann

Andreas Thomas

Marlon Dupuy

Vincent Zettl

Rainer Petershagen

TMT Toni Müllner

Korbinian Altenbuchner

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Maximilian Streichert

Dominik Wallmann

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Kathrin Stich

Cristina Morcego

Ilaria Glum

Tiziana Darr

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Nicola Kolarek

Phillip Grösser

Joachim Müller Teusler

Dominic Repenning (sparkstudio)

Björn Schulze

Jan Grösser